What’s a name worth?

February 13, 2008

925086_arena_stadium_amsterdam.jpgAs baseball season approaches, I am reminded of how silly some of the names are for baseball stadiums. The first one that comes to mind was the field that the Houston Astros play Enron Field. This relates to public relations by that these companies pay millions of dollars to put their names on the ballpark. My question is does this look badly upon the company if the team that plays in the park cheats or has troublesome players? I believe that it does because the name of these companies is so prevalent that it can be what people think of when the team does poorly. I also think that it is a two-way street. If a company, like Enron, is found to have illegal business practices then it looks poorly on the team that paid them to put their name on a stadium.

 

Association with poorly run franchises reflects poorly on the decision-making skills of business leaders. I think that the amount of exposure that these companies receive from putting a name on a stadium does not justify the possible negative PR that can be received. It seems that negative publicity is so easy to come by that it is a wonder that anybody opens up new ventures. 

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